Game Over for Tata Nexon EV?

Maruti Suzuki is set to redefine India’s EV market with a bombshell: an electric SUV priced under ₹10 lakh, launching in 2026. This compact powerhouse, developed with Toyota, promises a 400 km range and 30-minute fast charging, directly challenging the Tata Nexon EV and Mahindra XUV400. With petrol prices soaring and EV incentives under FAME-III, Maruti’s move targets budget-conscious buyers in Tier-2 cities. Industry insiders say this SUV could capture 15% of India’s EV market by 2027, leveraging Maruti’s 40% market share. The company’s export surge of 19% growth in FY25 positions India as an EV hub, with e-Vitara units already shipping globally. However, limited charging stations (32,500 nationwide) remain a hurdle. Can Maruti’s pricing strategy spark an EV revolution, or will infrastructure woes stall its plans?
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