Range Rover SV Just Got Rs 75 Lakh Cheaper in India

Jaguar Land Rover did something luxury carmakers rarely do. They cut prices. The Range Rover SV, which was sitting at ₹4.25 crore ex-showroom until yesterday, now starts at ₹3.50 crore. That's ₹75 lakh gone, just like that.

The Range Rover Sport SV got the same treatment. It was ₹2.75 crore. It's ₹2.35 crore now. A ₹40 lakh drop on what is already one of the fastest SUVs you can legally drive on an Indian road.

Both cuts are effective immediately. No waiting period, no booking window. If you walk into a JLR showroom today, these are the prices.

Why Are Range Rover Car Prices Cut Down?

The India-UK Free Trade Agreement, announced in July 2025, dramatically lowers import duties on goods manufactured in Britain. It hasn't officially kicked in yet but JLR India isn't waiting around. They've decided to pass on the duty savings right now, ahead of the formal implementation date.

Rajan Amba, the Managing Director of JLR India, put it plainly: the revised prices reflect the new duty structure the FTA enables, and the company is confident the deal will go through. That's a fairly bold bet to make publicly, but JLR's read on the situation clearly gave them enough confidence to move today.

Not Every Range Rover in India Gets Cheaper

The price cuts only apply to UK-built CBU models, meaning cars shipped to India fully assembled from Britain. The Range Rover SV and Range Rover Sport SV both come out of JLR's Solihull plant, built by its Special Vehicle Operations team. They arrive here as complete imports. They carry the heaviest customs duty. When that duty drops, the price drops.

The rest of the lineup doesn't qualify. The standard Range Rover, Range Rover Sport, Velar, and Discovery Sport are all put together in Pune from CKD kits. Local assembly means they're already on a lighter duty structure, so the FTA doesn't change their pricing. The Defender? Also fully imported, but it's made in Slovakia, not the UK. FTA doesn't apply. Defender prices stay exactly where they are.

So the reduction is specific and targeted. But for the buyers it applies to, ₹75 lakh is a genuinely meaningful number.

Why Range Rover SV Is So Special And How This Price Drop Matters?

It's not just a fancier version of the regular Range Rover cars. That's the shortcut answer, and it misses the point. The SV is built by a separate division at a separate facility. Special Vehicle Operations at Solihull hand-finishes every single car. You get bespoke interior configurations, material grades that aren't available on any other variant, exclusive exterior packages, and suspension tuning that tips further toward comfort than the standard car does.

It's 5,258mm long. It weighs north of 2.5 tonnes. And until today, it cost ₹4.25 crore.

At that price, the buyer pool was very small by design. At ₹3.50 crore, it's still not a car most people will ever buy. But in the world where this car competes, a ₹75 lakh gap matters quite a bit. JLR holds around a quarter of India's luxury car market already. This move won't hurt that number.