Neeraj Chopra Joins Audi India in Dynamic Partnership
India’s javelin icon Neeraj Chopra aligns with Audi’s vision of performance and prestige.
New Delhi, May 26, 2025 – Olympic gold medalist Neeraj Chopra has partnered with Audi India, the luxury carmaker announced today. The collaboration, backed by JSW Sports, unites the javelin champion’s drive for excellence with Audi’s commitment to innovation.
Chopra, celebrated for his Tokyo Olympics gold and a recent 90.23-meter throw at the Doha Diamond League, said, “Audi’s focus on quality inspires me. I’m excited to join their team.” Balbir Singh Dhillon, Head of Audi India, added, “Neeraj’s achievements mirror Audi’s pursuit of leadership and performance.”
While not confirmed as a brand ambassador—unlike Virat Kohli or Kiara Advani—the partnership boosts Audi’s appeal in India’s growing luxury car market, up 20% in 2024. Fans on X speculate Chopra could promote models like the Q8 e-tron, a 530-km-range electric SUV.
This alliance strengthens Audi’s strategy to capture India’s young, affluent buyers. With Chopra’s global fanbase and recent achievements, including a second-place 84.14-meter throw in Poland, the partnership positions Audi as a lifestyle brand. It also aligns with the carmaker’s goal to lead India’s electric vehicle revolution, with models like the e-tron GT gaining traction. This move cements Audi’s image as a brand that champions ambition and innovation, both on the road and beyond.