Audi India is bringing serious firepower to the luxury SUV segment. The German carmaker will launch the performance-focused SQ8 on March 17, 2026. It slots perfectly between the standard Q8 and the fire-breathing RS Q8. Think of it as the sweet spot for buyers who want V8 thrills without going all the way to the top.
Audi SQ8 Key Details
Powerful V8 Performance
The SQ8 shares its heart with the RS Q8. It uses the same 4.0-litre twin-turbo V8 petrol engine. Output is dialled down to a still-massive 500-507 bhp and 770 Nm of torque. That is considerably more than the standard Q8's 3.0-litre V6.
An 8-speed automatic transmission sends power to all four wheels via Audi's Quattro system. The 0-100 km/h sprint takes just 4.1 seconds.
Distinctive Exterior Design
The SQ8 gets its own visual identity. A signature singleframe grille features a matte silver finish.
Matrix LED headlamps light the way. Silver accents appear on the roof rails, window lining, and front bumper inserts.
Large machined alloy wheels fill the arches. Quad exhaust tips and a full-width LED light bar at the rear complete the sporty look.
Luxurious Tech-Laden Interior
Step inside, and you are greeted by Audi's Virtual Cockpit Plus. The 12.3-inch digital instrument cluster gets S-specific graphics.
A dual-screen MMI setup handles infotainment and climate control. The Bang & Olufsen sound system promises concert-like audio. Front seats offer heating, cooling, and massage functions. A panoramic sunroof, head-up display, and wireless phone connectivity are all part of the package.
Leather and Alcantara upholstery with S badging add a performance feel. Stainless steel pedals and aluminium inlays complete the premium cabin.
Expected Price of Audi SQ8
The SQ8 will be offered in a single, fully loaded variant. Expected pricing is around ₹1.9 crore (ex-showroom). This positions it between the standard Q8 at ₹1.13 crore and the RS Q8 at ₹2.34 crore. It offers a compelling middle path for V8 enthusiasts.
A Question of Positioning
The SQ8 sits in an interesting space. It offers the same engine as the RS Q8 but with less power.
The question is whether the ₹40-50 lakh saving over the RS Q8 is worth the performance compromise. For buyers who want V8 drama without track-focused aggression, it might be the perfect fit.
The Audi SQ8 arrives on March 17. It promises to bring accessible V8 performance to India's luxury SUV car market.
If you want serious power with everyday usability, this could be your sweet spot. Watch this space for launch details.
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